Power is a tool, influence is a skill; one is a fist, the other a fingertip. Nancy Gibbs
This is not about mental health. It is not about my recovery. It is about two words, influenced and influencer.
I am not a professional marketer. In secondary school I did, however, I took marketing classes for three years. It was basic, there was not any social media. It involved print, radio, store front displays, and television.
I have been noticing something in my life that has caught my attention. I have given this much thought. What I have noticed is the fact that I have been doing certain things and then my best friend also begins doing these. It has been little things, like trying a new product from the grocery store, watching a certain program on television. I was an influencer.
I have had conversations in the past with a person a debate about name brands versus generic. His stance was, always by name brand products. I would rebut that with the fact that I found generic products are also good. Also, generic is can usually be cheaper. Saving money at the checkout line!
I am not timid about trying new products. I have just recently tried a new cereal and found that I enjoyed it. I spoke to my best friend and he tried it and now has added it to his morning breakfast.
I can sometimes be influenced by how a product is packaged, or maybe a friend or family recommends one to me. I have now been influenced.
In some cases you get what you paid for. When it comes to electronics I have gone to a name brand that I have confidence in. Generic in this matter is not always the best venue to choose.
I am sure Vee from Millennial Life Crisis could go into greater detail. She is the professional when it comes to matters of marketing.
So dear reader, I would ask you this question, Are you influenced more than being an influencer? What are your thoughts about name brand versus generic? I welcome your thoughts on this idea.